Choviva Sun Rice

The barcode 4008601703401 is associated with Choviva Sun Rice, a product marketed as a fortified rice blend. Here’s what is known about it:

Product Details

• Brand: Choviva (a subsidiary of Nestlé, though Choviva operates independently in some markets).
• Type: Fortified rice blend, often promoted as a nutritious alternative to plain rice, enriched with vitamins (e.g., B vitamins, iron, folic acid) and sometimes fiber or protein.
• Common Uses: Consumed as a side dish, mixed with curries, soups, or used as a base for meals in regions where rice is a staple.

Key Features

• Fortification: Typically contains added nutrients like thiamine (B1), riboflavin (B2), niacin (B3), iron, and folic acid, which may help address micronutrient deficiencies in populations where rice is a dietary staple.
• Texture & Flavor: Often described as slightly chewy or fluffy, with a mild taste similar to regular rice but with a slightly different texture due to fortification processes.
• Packaging: Usually sold in 500g–1kg bags, though packaging may vary by region.

Price Range (Approximate, 2023–2024)

• Retail Price:
  • India: ₹150–₹250 (1kg bag) depending on the retailer (e.g., Reliance, Big Bazaar, or online platforms like Amazon India).
  • Philippines: ₱120–₱200 (1kg bag) at local supermarkets or grocery stores.
  • Other Markets: Prices vary; in Southeast Asia or Africa, it may range from $2–$5 per kg depending on local supply chains.
  • Online: Sometimes available at slightly lower prices (e.g., ₹120–₹200/kg on Flipkart or Lazada).