Aashirvaad svasti 90% Lower Cholesterol Cow Ghee

Barcode 8901725016661 (Aashirvaad Svasthi 90% Lower Cholesterol Cow Ghee)

This barcode is associated with Aashirvaad Svasthi 90% Lower Cholesterol Cow Ghee, a variant of cow ghee marketed as a cholesterol-reducing product. Below are key details based on available information:

Product Overview

• Brand: Aashirvaad (a subsidiary of ITC Limited, a major Indian FMCG company).
• Type: Cow Ghee (Clarified Butter Oil) with a 90% reduction in cholesterol (claimed).
• Claimed Benefit: The product is promoted as having lower cholesterol content compared to regular ghee, though it remains a high-fat dairy product. The "90% lower cholesterol" claim likely refers to the absence of cholesterol in the final ghee (since cholesterol is water-soluble and removed during clarification), not a reduction in dietary cholesterol intake. However, ghee still contains saturated fats, which can raise LDL ("bad") cholesterol when consumed in excess.

Key Features & Composition

1. Cholesterol Content:

   • Regular ghee contains cholesterol (a natural component of animal fats). This variant undergoes additional processing to remove cholesterol, resulting in <5 mg per 100g (vs. ~250–300 mg in standard ghee).
   • Note: The "90% lower" claim is misleading if interpreted as reducing dietary cholesterol impact, as ghee’s primary concern is saturated fat, not cholesterol itself. Consuming ghee (even "lower cholesterol") in large amounts may still affect heart health due to saturated fats.

2. Fat Profile:

   • Primarily saturated fats (~60–70%), including butyric acid (short-chain fatty acid linked to gut health but also metabolized quickly).
   • Contains mono- and polyunsaturated fats in smaller quantities.

3. Additives:

   • May include vitamin E (tocopherol) as a preservative (common in ghee to prevent rancidity).
   • No artificial colors or flavors are typically added in this variant.